Tradition and modernity

Tradition and modernity 

Irreversible decline in the role of tradition.  Moreover, traditions themselves were transformed as the symbolic content of tradition was increasingly inscribed in new media of communication. 

In this respect, tradition is not a normative guide for action but rather an interpretative scheme, a framework for understanding the world. 

tradition is a belief or behavior passed down within a group or society with symbolic meaning or special significance with origins in the past (WIKI)

Number of factors can exacerbate the loss of tradition, including industrialization, globalization, and the assimilation or marginalization of specific cultural groups. In response to this, tradition-preservation attempts have now been started in many countries around the world, focusing on aspects such as traditional languages. Tradition is usually contrasted with the goal of modernity and should be differentiated from customs, conventions, laws, norms, routines, rules and similar concepts.

Exposure to the media also affects the ways in which individuals relate to power of authority. 

Tradition and modernity 

Question trident in terms of past and today.

Abortion? Gay Mariage? 

(be careful with the terms as social scientists)  Critically understand the process of construction.  Role of media is fundamental. 

Traditions and modernity debate – obstacle to  democracy 

The role of Media? Can we underestimate it? 

Transformation not necessarily a transition. 

Media is a tool for gathering information an empathy for other worlds – raises questions

Depersonalization – informed by the Media. 

4 ways of media plays a role on the transformation from traditional society to modern society. 

4 aspects of tradition

h (biblical work)

Normality aspect

Legitimacy aspect – based on the leadership

Identity aspect – self/collective


Things you should know before you begin using Social Media as your tool for marketing.

How do you start a campaign ?  

Who is this company? What do we represent ? What is the goal?

What are the objectives? 

Who are the people who are influential? Group of people? Similar interest + following group.  

Understanding the company itself – listening to consumers, what is there about the brand that people want? 

Insert into dissuasion – this is how you re the awareness – to create behavior action. 

Reach is all about how many people had the opportunity to see your brand in general and your message in particular.

What are the most important Metrics?

  • Sales
  • Brand Awareness
  • Traffic 
  • But you can’t guarantee any of it
  • You can measure and react

Listening to the audiences, 

Who is your consumer?

  • Listen to them (listen to be heard)
  • Engage them (monitor, measure, respond)
  • Follow them
  • Where are they?
  • Social Media Tools (Radian6,Hootsuite,SproutSocial)
  • But you still need analysis

Not a selling tool – more a conversational tool.

Twitter = listen to the people.

Consumer will tell you a lot

  • They tell you what you want
  • they tell you what they don’t want
  • They;; tell you whats wrong
  • they tell you what’s right

Use Social Channels to listen and engage

  • Facebook – Facebook Groups
  • Twitter Feeds – Follow People
  • LinkedIn Groups
  • Pinterest Feeds
  • Google+, Instagram, Meet up, FourSquare, etc.
  • Types of Social Media (cant rooms, social networks, social media sharing, geo-targeting, )

What  are ROIs and KPIs and Who cares?

  • What’s the return? What’s the investment >
  • What are you benchmarks?

Plan with interest. Goals have to be tailored to access.

Data Rich and Insight Poor

  • Lots of info but what does it mean?
  • Need context  (competition,objectives, budget)
  • Need goals and objectives
  • Three Main goals and Objectives
  • Three Main Goals – Income, Customers Satisfaction, Cost Savings
  • Needs to all connect back

At least one tool for their project.

Way to a consumers Heart

Get attention (> Awareness)

Get their trust (> Engagement)

Get their engagement(> Persuasion)

Sell (>Conversion)

Sell Again(>Retention)


Social Media Engagement: 5 Steps to Improve Brand Image

Traditional advertising was based on the model of reaching thousands or even millions of people at one time, through print, radio, and ultimately television. There was little to no interaction with these consumers and the brand relied solely on gaining traction in the marketplace through recognition.

With the advent of the internet, advertising has evolved and the main thrust of a successful campaign today often hinges on content marketing. Through this the brand aims to position themselves as an expert in their field by offering educational, informative or entertaining material.

An important element of this type of marketing, particularly via social media, is being able to generate interaction between the business and the buyer. Consumers are no longer willing to be marketed to, they have questions that they want answered, they want to be able to carry out their own research and above all they want to feel that they are communicating with people, rather than a faceless company.

Just as employee engagement, as defined by BergHind Joseph, is so important for the success of a company, so audience engagement on social media is so vital for the ultimate success of a brand.

The first step to building engagement with consumers is to make sure that you are on the social media networks where your target market hangs out. The second step is to make sure that your profiles are set up to be visually appealing and welcoming places to visit. The Pink Group provides an overview of the key social media networks and guidance on establishing your presence there.

5 Steps to Engagement

Once you have built the infrastructure of your social media profiles follow these 5 steps to help build your engagement:

1. Entertain the Senses

Visual media works particularly well on social media for generating interaction with your audience, particularly images, video and music or audio. Research has shown that on Facebook, photos receive an 87% interaction rate from followers and the next best is a paltry 4%. On Twitter, photos can boost retweets by 35% and this can make a huge impact on getting the word out about your business. Ultimately the more likes and shares your media has, the more potential it has to reach a wider audience.

2. Offer Incentives

Games, polls, giveaways and competitions garner a great deal of interest across social media and fans are highly engaged in the outcome because of their own personal involvement.

3. Ask Questions

You many not think that answering questions would be high on people’s agenda on social media, but in fact this can be an excellent way to start conversations. You can pose general questions, but asking for about feedback about your brand and products or services can also go down well. You just have to remember that you may not like everything you hear. However, it can provide valuable insight into whether you are meeting your customers’ needs.

4. Tracking

Monitoring how well your status updates, tweets and pins are received in terms of likes and shares can give you valuable insight into what works best for your business. Also, keep an eye on whether your company is mentioned elsewhere on social media and whether it is in a positive or negative light. You can use ‘listening’ tools for this, as well as seeing what is said about your competitors, your main keywords and the search terms for your industry.

5. Be Present

As we said at the start, consumers today want to feel that they are interacting with people and not just a brand. Therefore, as well as generating content on your profiles you also need to be present to answer questions and to interact with comments that are added to your updates.

Being present is the final and probably key element of engagement and it is vital to retain a thriving social media presence. Even a simple thank you for commenting, demonstrates to your audience that you are watching and listening and nothing fosters engagement in an audience faster than recognizing that they are being heard.